Water, Water everywhere...so let's have a drink.

"Social media" buzzword is as hot as Megan Fox on the cover of Stuff...and believe me that's HOT! All of this social media can begin to make your head spin. Remember in the good old days of marketing, there was print,radio,TV... and internet. But now there appears to be a new social media application everyday; MySpace, Facebook, Twitter, Blogger, Stumbleupon and the list goes on. What to do? How to control it? And more importantly...do you want to control it? Stop. Drop. and roll a big fat ...sigh of relief. Sure there is a lot of social media available, but you do not need to get caught up in the frenzy of being in all places and available to all people. Remember that social media is one of many tools at your disposal to relay your clients message to their consumers, buts it not the only tool in the box. The most important thing to know about social media, (no matter which you incorporate into the marketing mix), is the word "social". If you want to connect to potential consumer your message needs to address their interest with sincerity. Here is an interesting article from AdvertisingAge.com that I read this morning, titled "How to Get the Most Out of Social Networks and Not Annoy Users"