Mayfaire Townview Launched!

We are very excited announce that Mayfaire Townview has launched their newly designed website on October 28th. Mayfaire Townview condominiums are located at the Mayfaire Towncenter , a one of a kind development with a great mix of specialty shops, restaurants , cafes and fine residence. Our client, Mayfaire Towncenter was so satisfied with the outcome of their website that they asked us to redesign Mayfaire Townview to compliment it. The new Mayfaire Townview website's incorporates design elements from the "Red" building. The client now feels that the website truly reflects the fine living experience offered at Mayfaire Towncenter.

Sometimes, even a blind squirrel gets a nut. What?

I've read (online) that there are 31 BILLION searches on Google every month. To whom were these inquires addressed B.G.? (Before Google) A new blog is created every second...yeah every second. (I feel small right now) People as well as companies are all blogging in hope to attract attention and a large audience that cares what they have to say. A few blogs succeed at this end but the majority of them fail. Here is an interesting article I read earlier today on Seth Godin's (very successful)blog.

A million blind squirrels
My dad likes to say, "even a blind squirrel finds an acorn now and then." And it's true. You shouldn't pick your strategy by modeling someone else's success. The success might have been strategic and planned, but it's just as likely to be a matter of blind luck. Someone had to get that big deal, and this time it was him.

The numbing reality of the net is that now we can see all the blind squirrels, all the time. A recent piece in the Times talked about bloggers getting six figure book deals in just a few weeks after posting community-driven goofy websites. It's easy to read this and say, "I should do that! I could do that!"

What's missing from the article is that for every 10,000 goofy websites that get launched, one turns into a six-figure book deal and the other 9,999 fade away. If you want to build a goofy website, go for it. Just don't expect to be the lucky squirrel.

Water, Water everywhere...so let's have a drink.

"Social media" buzzword is as hot as Megan Fox on the cover of Stuff...and believe me that's HOT! All of this social media can begin to make your head spin. Remember in the good old days of marketing, there was print,radio,TV... and internet. But now there appears to be a new social media application everyday; MySpace, Facebook, Twitter, Blogger, Stumbleupon and the list goes on. What to do? How to control it? And more importantly...do you want to control it? Stop. Drop. and roll a big fat ...sigh of relief. Sure there is a lot of social media available, but you do not need to get caught up in the frenzy of being in all places and available to all people. Remember that social media is one of many tools at your disposal to relay your clients message to their consumers, buts it not the only tool in the box. The most important thing to know about social media, (no matter which you incorporate into the marketing mix), is the word "social". If you want to connect to potential consumer your message needs to address their interest with sincerity. Here is an interesting article from AdvertisingAge.com that I read this morning, titled "How to Get the Most Out of Social Networks and Not Annoy Users"

How not to use Twitter for marketing...

Everybody is jumping from one social media forum to another looking for that magic marketing mix. The economy is in a recession and will be there for a while longer. Meanwhile everyone is trying to keep market share or ,at the very least, not let it drop like an ATT call. What happens next is marketing/PR/advertising firms throw the social media mix on the wall and sees what sticks. Here is an article to my point that I read today from the website socialmediatoday.com, "Using Twitter for the wrong reasons", by Matt Rhodes

I just read about the Twitter plans of DiGiorno Pizza in the US. It’s a perfect example of getting over-excited about social media and putting the technology before the strategy.
Here’s a brand with the tagline “it’s not delivery, it’s DiGiorno” and yet in order to create some Twitter Buzz they are planning to “deliver” pizza to influential Tweeters.
Is there a better example of fogetting brand values and the brand message for the sake of a quick bit of buzz?
They talk about building engagement, yet if they’re really after online engagment they ought to be thinking about sustainable conversations and relationships. Not one-off Tweetups.
I’m all for trying out Social Media and giving things a go, but this is so clearly off-message that I can’t believe it’s been thought through. It’s stinks of traditional PR/ad agency thinking applied online.